Demographic Age Study

Summary

Student teams select and research a current new product. They create a marketing survey and poll consumers in the target age group. Based on their findings, they write a marketing report and make a presentation to the class promoting the product. Warm-up and follow-up activities are included.

Suggested Classes:

Business, Retail, Fashion Merchandising, Marketing, Clothing, Economics

State and National Standards:

Arizona, California, Washington, National

Photo
Library, FIDM Orange County Campus

Suggested Materials:

  • Access to the Internet
  • Library with librarian assistance
  • Magazines with product reviews
  • Paper, pens, scissors, glue sticks
  • Poster boards in colors