In this activity, students will learn the basics of how to market a brand using social media sites like Twitter, Facebook, YouTube, and Tumblr. By following a fashion brand online, they will be able to observe how successful companies approach social media, and explore such challenges as managing negative feedback and building brand awareness.
Graphic Design, Retailing, Fashion Merchandising, Marketing
State and National Standards:
Arizona, California, Washington, National
- Internet connected devices