Magazine Title:

VMSD

Published:

Monthly

Office:

407 Gilbert Avenue
Cincinnati, Ohio 45202

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If you are looking for the primary magazine used by visual communicators, store display artists, and retail designers, then VMSD is the answer. Since 1922, VMSD has been the preeminent publication that reports on visual merchandising news and events, the latest in retail display, visual designs, merchandising strategies, and new products.

	Their visual merchandising editorial lineup focuses on special features each month: January – The Buyers’ Guide Issue; Top 50 Retail Design Firms February – In-Store Digital Media; Best Holiday Windows; What’s Hot in European Retail March – Department Store Visual Merchandising Spotlight; GlobalShop At Show April – Lighting Trends; EuroShop Review May – Mannequin Trends; Food and Drug Retail June – Top 50 Store Fixture Manufacturers July – In-Store Digital Media, Hospitality Visual Merchandising Spotlight August – International Retail Design Conference Preview September – Peter Glen Retailer of the Year; Consumer Electronics Retail Display Spotlight October—Green Retail Update November – Apparel Sector Spotlight December – The Best of the Year; What’s Happening in New York Retail

Of particular interest to educators and high school students is a recent feature entitled “A Window to the Future” that explored the next generation of visual merchandising designers—students learning their skills in specialized college programs. FIDM/Fashion Institute of Design & Merchandising’s Visual Communications Department Chairperson Lyn Tobman is quoted as saying, “Students come to us wanting to express their art with their hands. This profession gives them a chance to put their creativity and knowledge to work, to make stores come to life.”

Cindy Patino, FIDM’s Visual Communications Assistant Department Chair discusses FIDM having “...helped students find part-time jobs, internships, and real jobs with the likes of Nordstrom, Coach, Gucci, Forever 21 and Saks Fifth Avenue. There are paid summer internships and unpaid academic credit internships throughout the year. (Our students) learn the business of retail in the store.”