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Charismatic Leadership
A leadership style that inspires or influences others toward a specific ideological commitment or a particular point of view. A personal attractiveness or set of personality attributes and qualities that sets someone apart from ordinary men/women. Charismatic people have a remarkable ability to distill complex ideas into simple messages ("I have a dream"); they communicate by using symbols, analogies, metaphors, and stories. These leaders inspire trust, faith, and belief in themselves. In 1977, Robert House used four phrases to define charismatic leadership: 1) dominant; 2) strong desire to influence others; 3) self-confident; and 4) strong sense of one's own moral values.

Competency Modeling
Descriptions that identify the skills, knowledge, and behaviors needed to perform effectively and efficiently within an organization. Competency models assist in clarifying job and work expectations, maximizing productivity, and aligning personal behavior with organizational strategies.

Co-op Advertising/Cooperative Advertising
A corporate procedure in which advertising costs are divided between two or more companies. Manufacturers or distributors will sometimes offer advertising dollars to retailers to encourage the promotion of a specific product, collection of goods, or assortment of services.

Corporate Culture
The basic assumptions and beliefs held by employees about their company. Refers to a company's values, beliefs, business principles, traditions, ways of operating, and internal work environment.

Cross Training
A managerial method of having employees learn another employee's job.