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Paradigm
A set of philosophical and theoretical written or verbal rules and regulations that does two things: 1) it establishes or defines boundaries; and 2) it tells one how to behave inside the boundaries in order to be successful.

Power
The Bases of Social Power by psychologists John French and Bertram Raven is a theory that identifies five bases or sources of social or organizational power: 1) reward (ability to give positive consequences or move negative ones); 2) coercive (ability to punish those who do not conform with your ideas or demands); 3) legitimate (someone has the right to prescribe behavior due to election or appointment to a position of responsibility); 4) reference (power through association with others who possess power); 5) expert (having distinctive knowledge, expertness, ability, or skills); and 6) information (based on controlling the information needed by others in order to reach an important goal).

Public Relations
Business processes that create, develop, and carry out activities, policies, and programs to influence public opinion or public reaction about an idea, a product, an organization, or services. Organizational procedures performed to enhance the prestige, image, or goodwill of a company in the eyes of customers, suppliers, government, media, competitors, shareholders, employees, and the society as a whole. Includes the company’s website, press releases, speeches, publicity events, or stunts, books, media, newsletters, brochures, and marketing collateral.