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Walking Suit
An ensemble that includes a woman’s three-quarter length coat, sometimes fur-trimmed, worn with a matching skirt, often made of tweed.

Wholesale Price
The price charged by the apparel manufacturer for merchandise.  This price is based on the cost to the manufacturer of producing the goods, plus a pre-calculated profit.

WWD
Women’s Wear Daily.  The retailer’s most prestigious fashion newspaper published each weekday by Fairchild publications.  Sometimes referred to as “The Fashion Bible.”  Provides information about new styles, designers, foreign fashion collections, as well as information concerning new laws, government regulations, and foreign trade.