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Abrasion Resistance
The advantage a manufacturer has over another by having better patents and technology, cheaper sources for raw materials, and lower assembly and manufacturing costs.

Access Barrier
Factors that prevent possible consumers from buying a product, thereby reducing the market size. Some factors might include legal restrictions and tariffs.

Adaptive Strategies
Marketing plans, tactics, and methods that have been modified to fit in with the local settings in foreign markets.

Area Market Potential
An estimate of potential sales available in a region or territory under ideal conditions and marketing effort.

Available Market
The portion of the entire market that has interest in a product, can afford it, and is not prevented from purchasing it due to access barriers.