International Manufacturing & Product Development - definitions  
International Manufacturing & Product Development - definitions -m

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Maintenance Activity
Tasks in product development aimed at correcting initial consumer problems after the launch of a new product.

 

 

Market Penetration Pricing
Setting a low price for a product in its introductory stage while planning to build market share.

 

 

Material Management
Combining several job duties (i.e., purchasing, production scheduling, inventory) into one upper-level position.






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