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Performance Indicators
The criteria used to evaluate a new product’s performance in the market.

PLM
Product Lifecycle Management

Product Hierarchy
A system used by a company to clarify the product line by coordinating existing products with new products.

Product Proliferation
The marketing of such a great amount of new products that the customers become confused, make mistakes when buying the products, and resources are wasted

Profitability Control
A marketing effort that evaluates the profitability of every product in the company´s portfolio, every marketing channel, and every market segment.

Protectionism
Government trade policies that limit the volume of imports in order to protect domestic industries.