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fad
A short-lived fashion item or trend. It remains the rage for a particular season and then suddenly disappears.

fashion
The latest and most admired current style of clothing or accessories. A socio-cultural clothing or style preference phenomenon shared by a large number of people for a period of time, and then is replaced by another style. The current mode of dress.

fashion cycle
The time period or life span that a fashion exists, moving through various stages, from designer or manufacturer concept to consumer obsolescence.

fashion merchandising
The planning, production, buying, promotion, distribution, and selling of fashion apparel and accessories to meet consumer demand.