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licensing
A legal agreement or business arrangement that gives manufacturers the exclusive right to produce and promote fashion products that display the name of a designer or manufacturer.Legally, it is the sale of the right to use an image or design by the owner to a manufacturer in return for royalties to the original owner who continues to hold the rights to the original image or design.

loss leader
An item priced at cost or less to attract customers into a store or toward a specific store department and increase sales in that category of goods.