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planogram
A computer developed diagram or store layout that shows retailers how and where products should be displayed on a shelf or in a specific area of the store.

point-of-sale (POP) system
Computer hardware and retail software used to track inventory and sales; system that feeds information, i.e. customer purchases, inventory levels, etc., directly from merchandise tags or product labels into a computer.

pop-up store
Marketing strategy meant to create "buzz." A temporary store outside the traditional retail establishment designed to be a promotional gimmick to call attention to a special promotion and/or department within the traditional or brick and mortar store.

prestige pricing
A pricing strategy that sets a higher-than-average cost for an item in order to suggest quality, status, and prestige to the consumer.

product life cycle
The four stages that a product goes through during its life, including introduction, growth, maturity, and decline.

promotional mix
A range of different types of communication strategies that a business uses to inform, persuade, or remind; may include public relations, advertising, sales promotion, personal selling, and direct marketing.

psychographics
Studies of consumers based on personality, sociological, and psychological characteristics, such as ideological beliefs; preferences; attitudes; interests; habits; lifestyles; values; emotional responses; and opinions that affect a consumer's buying behavior. The science of consumer psychology.

public relations
The business activity designed to create a favorable image or enhance the prestige and goodwill toward a business or its merchandise.

publicity
A marketing technique that involves placing positive and newsworthy promotional material about a business or its merchandise, into the print and non-print media.