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vanity sizing
The practice by upscale companies of down-sizing a garment, i.e. a size 12 pair of pants from a budget manufacturer might be a size 8 from a more expensive design house.

visual merchandising
The art of coordinating all physical aspects within the retail environment to showcase the business and its merchandise and promote customer sales; the visual environment of a retail store; includes the store's exterior, window displays, interior, signage, lighting, and merchandise displays.