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B, C, D, E, F, G, H, K, L, M, O, P, R, S, T, V, W, Bibliography

baby boom generation
The 76 millions Americans born after World War II between 1946 and 1964, when the American economic, social, and political power expanded in the world.

behavioristics
A statistical study developed about consumers through an evaluation of design and acceptance, based on consumers' knowledge, attitudes, use, or response to a product. Omnilingua defines it as "things that may affect the target audience's acceptance..."

barcode, alsobar code
Standardized machine-readable symbols of information which carry data such as color, size, style, and vendor; composed of dark vertical bars and white spaces.

boutique
A small shop or specialty store that sells special, unique, few-of-a-kind and sometimes one-of-a-kind merchandise, such as women's eveningwear, sportswear, coordinates, jewelry, accessories, etc.

branding
The process or advertising campaign by which a designer, manufacturer, retailer, or other business entity promotes a product in order to encourage consumer recognition of that product through cumulative impressions and positive reinforcement; brand identity or image.

brick and mortar retailers
Retailers that sell products and services to their customers from their own physical store.

bridge line
Sometimes called "better-priced." A designer's or manufacturer's secondary line that is designed to be one step below their most expensive, high-end category. A line priced well below the designer's signature collection