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Decline Stage
The last stage in the product life cycle when the product´s sales decrease. This happens because a better product is available or there is no longer much consumer interest.

Differential Product Advantage
A product´s feature that is important to customers, yet does not exist in other similar products.

Distribution Channels
The way a product is sold to its customers, such as through a store retailer, the internet, catalogs or wholesale.

Drop Error
The mistake of a company in abandoning a new product idea that could have been successful.