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Idea Generation
The brainstorming first phase in new product development. Sources for ideas may include focus groups, suggestions from salespeople and customer and the competition´s products.

Innovative Process Development
Improving the efficiency of processes through advanced technology and flexible strategies.

Intrapreneur
Someone who utilizes change and innovation as a business concept within an organization.

Introductory Stage
The first stage in the product life cycle where the public is still learning about it, there is no competition, there are limited versions, and it is slowly gaining acceptance. Also called "development stage."