Definitions by Design - Merchandise Product Development  
Merchandise Product Development Definitions - L

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Launch
A new product’s initial release into a market. The product´s profitability is greatly affected by the way its launch is handled.

 

 

Licensing
An agreement with a company to use a name, logo, trademark or other recognizable icon on marketable products.

 

 

Line Extension
A current product line that is extended to include new fabrics, colors, styles, sizes and/or target markets.

 

 

 

 

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