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Market
The buyers and potential buyers who can afford a particular product and have some level of interest in the product.

Materials Specification Sheet
Information for the production department that contains the materials needed, an image of product, stitch types, seam allowances and exact dimensions.

Maturity Stage
The third stage in the product life cycle where the product has established itself with the public, gained customer loyalty and has strong competition.

Megatrend
A major trend that is emerging in society and will most likely have an impact on the types of products that consumers will want to purchase. Some examples of megatrends are a growing awareness of environmental and health issues.

Multiple Sourcing
Buying supplies from several different vendors in order to minimize the risk of a source being unable to supply a good.

Mummy Dust
Slang for accessories, ingredients or parts that might be incorporated into a product by a manufacturer to enhance it, yet there is no logical reason for doing so. Also known as "whiffle dust."