Definitions by Design - Visual Communications  
Visual Communications Definitions - G

Select an alphabet from below to jump to words begining with it:
A, B, C, E, F, G, H, I, K L, M, N, O, P, R, S

 

 

Grid
Alignment of elements or fixtures in straight rows from front to back and side to side.

Example: Chrome fixturing is often presented in a grid to create an organized shopping environment.

 

 

Gross Margin
The bottom line profit earned on an item after the wholesale cost and the cost of advertising, sales promotion, merchandising, and selling are taken out of the equation.

Example: Items that are cheap to manufacture often yield a high gross margin.