The basic principles of economics assume new meaning in this absorbing and relevant presentation, which tracks a pair of Levi’s 501 jeans from design to manufacturing to retail sales. Students look at the true costs of doing business – including labor, production, and advertising – along with international business forces. It’s a denim world: Levi Strauss & Co. is a staple of today’s marketplace and a perfect way to bring your economics lessons to life.

Suggested classes: Business, Economics, ROP

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