Teenagers spend more than $175 billion on products and services annually – about one-third of that on fashion, footwear and accessories. As a powerful consumer group, teens need to understand this evolving, multi-billion dollar industry. Packed with current visuals, this presentation takes your students behind the scenes on how products come to market and how research affects business decisions. Along the way, they will discover ways their interests and skills can translate to real-world careers.

Suggested classes: Business, ROP, DECA, Clothing

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