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The FREE Adobe Acrobat Reader is required to view and print articles in PDF format. 1. Demographic Age Study
Companies focus on targeting age-appropriate demographics when releasing a new product or service. Students will learn how such demographics are vital to marketing strategies. They will research new products and determine which were successes and which were failures. They will then create a presentation to reveal their findings to the class. 2. Fragrance & Business: The Sweet Smell of Success
The perfume industry is not just about mixing random vials using an eyedropper. This hands-on activity will allow students to investigate their sense of smell and learn what is involved in becoming a perfumer. They will research the demographics and values of their target audience and develop a marketing plan that will hopefully attract customers to a brand new scent. 3. The French & Fashion
Many well-known fashion terms have their root in the French language. Many times, if there isn’t an English term for a fashion word, a French word is directly used, such as avant-garde. Students will become acquainted with these words as they compose an essay in French, integrating fashion terms, in which they will critique a current fashion designer’s collection 4. French Fashion Law Versus American Fashion Law
Fashion laws vary from country to country; each country has its own set of rules to protect designers and their designs. In this activity, students will have the opportunity to research both French and American fashion laws. They will then engage in a debate surrounding the topic of Copyright-Intellectual Property laws. 5. Graphic Design
Discover one of the many areas in which graphic design is essential—book cover art. A well-designed book cover invites the casual browser to pick up the book and look beyond the outside. Students will study the many elements involved in book design and create their own original book cover art. |
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